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Bing Ads Management
A successful Bing Ads campaign can and will do wonders for your company’s return on investment, and is a crucial component of every digital marketing portfolio. If you’re ready to start climbing the ranks in paid SERPS for both Google and Bing, contact SEO Brokers today.
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Why partner with SEO Brokers for your Bing Ads Management?
In the land of search engines, Google is by far the top dog with over 90% of the market share. This leads many businesses to question whether they should invest in alternative search engines, such as Microsoft Bing, at all. However, what many people don’t realize is that although Google holds the vast majority of the market, Bing still presents a compelling opportunity for additional web traffic.
Consider, for example, that although Bing only holds about 2.4% of the search market overall, they account for nearly 13% of all desktop search queries in the US. This means that if your business is targeting desktop users in America only using Google, you could be missing out on more than a tenth of your potential customer base.
In addition, because of its substantially lower market share, competition for coveted keywords in Bing is lower than it is with Google. This presents a unique opportunity for businesses who may have an untapped market in Bing users.
The most effective online ad campaigns will utilize both Google and Bing as platforms to maximize clicks. In the world of search engine advertising, pay-per-click (PPC) ads are the name of the game. These types of ads utilize keywords in much the same way a website does, optimizing for relevant search queries aimed at a targeted market to maximize clicks and conversions.
Whereas organic search results are ranked based on how well a website is optimized for certain keywords, paid search is ranked based on how well an ad is optimized for its keywords. Other PPC ranking factors include click-through rate (CTR, how often your ad is clicked), bid cost, ad extensions, and landing page experience. An effective Bing Ads campaign will utilize all five of these factors to reign in targeted leads that are already highly likely to make a conversion.
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If you hired SEO Brokers for Bing Ads Management, what would that look like?
SEO Brokers offers Bing Ads Management Services that provide our clients with a competitive edge in the Microsoft search space. These include:
- Ad keyword analysis and development
- Creating, implementing and optimizing targeted ads
- Writing engaging ad copy that encourages the user to click
- Developing and optimizing landing pages to maximize conversions from clicks
- Testing multiple versions of an ad to select the best performing
- Utilizing ad extensions as additional calls to action
- Analyzing campaign performance and metrics, such as conversion tracking, to ensure success
- Providing detailed, customized reports to update clients on campaign progress
We connect our clients with experienced Bing Ads Management professionals who have helped dozens of businesses realize and fulfill their search engine advertising goals. Our team of skilled PPC analysts work tirelessly to increase traffic, conversions, and ultimately profits for businesses of all sizes and industries in the Bing search space.
Biing Ads Management
Frequently Asked Questions
Is Bing Ads cheaper than Google AdWords?
Because Bing holds much less of the search engine market than Google, there is less competition for keywords, making Bing Ads significantly cheaper on average than Google AdWords.
Are Bing Ads worth it?
Despite Google’s dominance of the search engine space, there are still millions of users on Bing, making it a viable market for PPC campaigns.
Do people still use Bing?
Bing’s slice of the search engine market pie has been increasing, with more than ⅓ of desktop searches in the US now being conducted on Bing.
Where do Bing Ads appear?
Just as Google Ads appear on Google’s search engine results pages, Bing Ads appear on Bing’s–as well as AOL and Yahoo’s, which are owned by Microsoft.
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Let's Find You The Right Bing Ads Management Partner Your Company Deserves
A successful Bing Ads campaign can and will do wonders for your company’s return on investment, and is a crucial component of every digital marketing portfolio. If you’re ready to start climbing the ranks in paid SERPS for both Google and Bing, contact SEO Brokers today. Call now for a free SEO consultation at 1-888-739-9561.